Services

With more than 10 years of successfully combining outdoor mural advertising with experiential marketing activations, Add Magic Communications is your perfect partner to:

  • Prominently position your product
  • Drive awareness and demand for your brand
  • Attract new customers and retain existing ones
  • Encourage loyalty and thereby increase purchase frequency
  • Create visibility for your brand with wall mural marketing by transforming walls into a targeted and effective advertising vehicle
  • Supporting BOP (Bottom of the Pyramid) distribution initiatives

We provide our services in South Africa and neighbouring countries.

Mural Marketing

We use mural branding to prominently place your message on walls in communities where your target market lives, and conveys advertising messages suited to the culture of your consumers.

Mural branding prominently places your message on walls in communities where your target market lives, and conveys advertising messages suited to the culture of your consumers.

Mural marketing is an extremely cost-effective way for you to get your marketing message across at point of sale.

Vanish Project - Before

Vanish Project - After

Experiential Marketing Activations

With experiential branding activations, we put your product in the hands of your consumer in an engaging combination of music, sales pitch, audience participation, competitions, demonstrations and free samplings, using the language your customers speak.

All of which creates a truly memorable event that involves all the senses - sight, sound, taste, touch, smell - resulting in a powerful and unique influence on the buyer, along with building and maintaining long-term relationships to ensure your brand stays top-of-mind with your customers.

Engen Project

Cadbury Project

Corporate Social Investment

What if your company could help add colour and aesthetically enhance communities AND create brand awareness at the same time?

Our aim is targeting communities and to Add our Magic to transform these spaces into colourful visions.

Read more here.

We also offer in-store branding, mini billboards and signage

Our services include:

  • We attend to the design and artwork in conjunction with your creative team
  • We identify perfectly positioned sites for your brand
  • We sign advertising rights with the store owner
  • We attend to the manufacture, erection/fitting of any signage, point of sale material, posters etc. as supplied by your marketing department
  • We take before and after photographs
  • We supply you with a database of each site with store location i.e. address, GPS co-ordinates, store owner contact details (a handy tool for sales and distribution)
  • We handle on-going maintenance i.e. repainting and cleaning where required
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